4 guides on GEO — practical advice for improving your site's signals and AI search visibility.
ChatGPT Browse uses two separate bots — GPTBot for training and ChatGPT-User for real-time browsing. Here's how to optimise for both and get cited in live answers.


GEO and SEO share the same content foundation but target completely different algorithms. Here is exactly what changes when your audience is an AI, not a human searcher.

Perplexity AI prioritizes freshness, structured answers, and domain authority — not keyword density. Here are 9 tactics to get your site cited in its responses.

Generative Engine Optimization (GEO) is the practice of structuring content so AI assistants like ChatGPT, Perplexity, and Claude cite it in their answers — not just rank it in Google.