Run a free local business SEO audit. Catch missing LocalBusiness schema, NAP inconsistencies, thin city pages, missing AggregateRating, and AI crawler gaps on your site.
Run Free Audit →No credit card required · Results in under 2 minutes
Local SEO is often reduced to "claim your Google Business Profile and get reviews." That's not wrong — GBP and reviews are foundational. But the technical layer beneath your local rankings — schema markup, NAP consistency, page depth on location and service pages, and the structured signals that connect your website to your GBP profile — determines whether you appear in the local 3-pack or get pushed to page two by a competitor who got the technical details right. Generic SEO audits built for national brands miss the local-specific signals entirely. Schema type selection, opening hours markup, geo coordinates, and review aggregation each require specific technical implementation that most website builders handle poorly or not at all.
seo.yatna.ai crawls your local business site the way Google and AI assistants do — evaluating LocalBusiness schema, NAP markup, canonical integrity, and AI crawler configuration across 7 weighted categories. The audit surfaces the technical issues that are directly linked to local pack rankings and AI assistant discovery.
No LocalBusiness schema — or using the wrong @type — Google's local business schema taxonomy is specific. A restaurant should use Restaurant, not LocalBusiness. A dental practice should use Dentist, not MedicalOrganization. Using the wrong @type means Google can't confidently associate your structured data with the correct local entity type — reducing your eligibility for local pack features and knowledge panel enhancements. Many sites have no LocalBusiness schema at all.
NAP inconsistency between website, GBP, and directories — Your Name, Address, and Phone number must be identical — not similar, identical — across your website, Google Business Profile, Yelp, Bing Places, Facebook, and every directory where your business is listed. Even formatting differences matter: "Street" vs. "St.", "(555) 123-4567" vs. "555-123-4567", or a suite number present on the website but absent from GBP. NAP inconsistency is one of the most consistent technical factors in poor local rankings.
Missing geo coordinates in schema — LocalBusiness schema supports geo with GeoCoordinates (latitude and longitude). Including precise coordinates strengthens the connection between your schema and your physical location — particularly important for businesses with addresses that are ambiguous in geocoding databases, or businesses in areas with multiple locations of similar names. Most local business schemas omit this property entirely.
No openingHoursSpecification in schema — openingHoursSpecification is a dedicated schema property for structured opening hours — separate from the informal text that often appears on a contact or about page. Including it in your LocalBusiness schema allows Google to surface your opening hours in Knowledge Panel entries, local 3-pack listings, and increasingly in AI assistant responses to "is [business] open now" queries.
Multiple location pages with duplicate content — Multi-location businesses often create a location page for each branch by cloning a template and changing only the address and phone number. The result: dozens of nearly identical pages competing against each other for the same local search terms. Google is adept at identifying this pattern and tends to rank none of the pages well. Each location page needs genuinely unique content about that specific location — staff, local context, specific services offered there.
City and service landing pages under 500 words — Pages targeting "[service] in [city]" queries are high-value for local businesses. But a page with a headline, a phone number, and 150 words of generic copy is not going to outrank a competitor page with 700 words of local context, specific service details, customer testimonials, and FAQ schema. Thin city/service pages are one of the most common missed opportunities in local SEO.
Google Business Profile not linked to website canonical URL — Your GBP listing's website field should point to the exact canonical URL of your homepage — including whether it's www or non-www, HTTPS, with or without a trailing slash. A mismatch — pointing GBP to http://yourdomain.com when your site canonicalizes to https://www.yourdomain.com — weakens the entity connection between your GBP listing and your website in Google's local entity graph.
AI crawlers not configured — local businesses increasingly found via AI assistants — Voice search, AI assistants, and tools like ChatGPT and Perplexity are increasingly used to find local services: "best Italian restaurant near me," "24-hour plumber in [city]," "top-rated dentist in [neighborhood]." If GPTBot, ClaudeBot, and similar crawlers are not explicitly allowed in your robots.txt, your business is invisible in AI-generated local recommendations — a channel that is growing rapidly.
Reviews not marked up with AggregateRating schema — If your website displays customer reviews or aggregated ratings, marking them up with AggregateRating schema unlocks star ratings in organic search results — one of the highest-impact rich result types for click-through rate. Sites that display review counts and star ratings visually without the corresponding schema are leaving this click-through advantage unused.
No llms.txt — llms.txt provides AI assistants with an authoritative summary of your business — location, services, hours, and what makes you different. Without it, AI assistants describe your business based on whatever they've crawled, which may be outdated, incomplete, or pulled from a directory listing rather than your own website. For local businesses relying on AI assistant visibility, this structured signal matters.
seo.yatna.ai scores your local business site across 7 weighted categories:
robots.txt for GPTBot/ClaudeBot, llms.txt, schema structured for AI citation@type accuracy, openingHoursSpecification, geo, AggregateRatingA typical local business site audited on seo.yatna.ai returns results like this:
| Category | Score | Key Finding |
|---|---|---|
| E-E-A-T | 50/100 | No staff credentials or team schema |
| Technical SEO | 65/100 | GBP URL mismatch with canonical |
| On-Page SEO | 60/100 | 4 city pages under 200 words |
| Schema | 38/100 | No openingHoursSpecification in schema |
| Performance | 67/100 | Mobile LCP over 4s |
| AI Readiness | 18/100 | No AI crawler directives; no llms.txt |
| Images | 55/100 | Location photos missing alt text |
| Overall | 54/100 | 19 actionable issues found |
Each finding links to the specific page or configuration where the issue was detected, with remediation guidance focused on local ranking impact.
Should I audit my main domain or a specific location page? Audit your main domain — seo.yatna.ai will crawl all pages it discovers, including your location pages, and surface issues across all of them. Auditing the root domain gives you the most complete picture of your local SEO health.
How do I check if my NAP is consistent across directories? The audit checks your on-site NAP markup and schema. For cross-directory consistency, you'll need a citation audit tool (Moz Local, BrightLocal, Semrush's Listing Management). Our report flags the on-site NAP markup issues, which is the starting point — directories should match what's on your site.
My GBP has 200 reviews but my website has no AggregateRating schema. Does that matter?
Yes. Star ratings in organic search results come from AggregateRating schema on your website pages — not directly from GBP. They're separate signals. Adding AggregateRating schema to your service and location pages can significantly improve organic click-through rates.
How important is AI readiness for a local business? More important than it was 12 months ago. Consumers increasingly ask AI assistants for local recommendations rather than typing directly into Google. Being in AI training data — and being described accurately — directly affects whether you appear in AI-generated "best [service] in [city]" recommendations.
Your Google Business Profile gets you in the door. Your website's technical SEO is what determines whether you stay there. The audit shows you exactly what to fix to hold your local rankings and expand your AI assistant visibility.
Audit My Local Business Site — Free →
Related reading:
7 AI agents. 7 audit categories. One score. Free for your first audit.
Run Free Audit →